BRAND IDENTITY | ILLUSTRATION
FORCE BLUE, a new nonprofit initiative that seeks to unite the community of Special Operations veterans with the world of coral reef conservation for the betterment of both. Force Blue gives former combat divers and SOF veterans the chance to experience and explore one of the most critically endangered ecosystems on the planet and to adapt their training and teamwork to aid in its protection. With the dual mission of preserve and restore, we were tasked to create a visual identity that set the tone for the initiative. Inspired by military mission style patches, we created an emblem-based mark that aims to conjure qualities shared by both communities and be a constant reminder of the initiative's goals and what is at stake.
Learn more about FORCE BLUE HERE.